Exit Strategy for Potential Investors – Important for You and Them

When it comes to raising equity, the most important aspects of any investor’s decision to invest are: 1) How they are going to get their money out? And, 2) What they are going to make when they exit the deal. This can often be a complicated matter to explain and, if neglected when developing your business plan, could end up costing you the financing you need to build your business.